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Vacation rental operating system

Run your vacation rental company from one clear operating picture.

The vacation rental operating system for multi-market operators managing 10–1,000+ properties. Guesty stays your PMS. Accounting, operations, CRM, messaging and contracts run in VR Goals. Imports your QuickBooks history at onboarding, then replaces it. One operating picture across goals, growth, revenue, operations, finance and people.

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The common operating picture
Every property, one system.
Sample data
Align cascades through four pillars · one operating picture out
agent reading crm
      • Leads & contacts6 warm · 14 new
      • Data enrichmentowner + property records
      • Pipeline2 proposals · 1 signature
      • Paid social adsMeta + Google · ROAS 3.4x
      • Business profile + organicGBP 4.9★ · 12 posts
      • Direct mailpostcards · handwritten coming
      • OTA rank monitor12 listings · ↑2 spots
      • SEO verificationlisting health checks
      • OTA uptime100% across Airbnb / VRBO
      • Pacing vs goal+4.2% ahead
      • Revenue managementoccupancy 78% · ADR $412
      • Projectionsdynamic · coming
      • Scheduling enginereal-time traffic aware
      • Housekeeping reconciliationGM + Finance approved
      • Maintenancepredictive + reactive
      • Guest data & analyticsunified across OTAs
      • Arrivals & early check-inID-verified · detected
      • In-stay guest guiderecommendations & help
      • Full accounting suiteImports QuickBooks history at onboarding, then replaces it
      • Trust accounting0 variances · escrow safe
      • FP&Aforecasts + scenario planning
      • Knowledge centerlearn at your own pace
      • Documentsprocedures, ranked & searchable
      • Guides & ClipsSOPs + recordings
      • Accountability matrixroles, coverage, planning · coming
One operating
picture
97.4%
in sync
grows the
business →+ listings
+ owners
+ guests

Align is the driver: goals cascade across four pillars (Growth, Operations, Finance, People), company → market → property, aligning every team. Each team converges into one operating picture that grows the business: more listings, owners and guests.

The common operating picture
Swipe to explore
Unify the business

Bring work, numbers, properties and people into one leadership view.

Align the team

Turn Company Goals into owners, measures and a weekly operating rhythm.

Act sooner

See risk across revenue, operations, owners, guests and finance before it becomes a fire.

One live PMS connection. The rest runs natively.
Guesty (live PMS connection)Native accountingNative operationsNative CRMNative messagingNative contractsOther PMS not live
The problem

Your business already has the information it needs. It is just spread out.

Your PMS holds reservations. Accounting, operations, CRM and contracts usually live in other tools. VR Goals sits above the PMS and runs the rest natively so the team can see what matters and who owns it.

01
Your work lives in too many places
Reservations, turns, maintenance, owner updates, marketing, revenue and accounting all run in separate systems.
02
Your team sees activity, not alignment
A completed task does not tell you if the company is on track, who owns the result or what risk is building.
03
Your numbers arrive too late
By the time reports reach leadership, the issue has already hit guests, owners, revenue or cash.
How it works

Bring the work, the numbers and the people into one place.

VR Goals does not ask your team to replace the PMS. It reads from Guesty, runs the rest of the company natively, and shows the right people what needs attention.

See the platform
01
Keep the PMS

Guesty stays the reservation source of truth. It is the live connection today.

02
Run the rest natively

Accounting, operations, CRM, messaging and contracts run in VR Goals. Imports your QuickBooks history at onboarding, then replaces it.

03
Show what matters

Turn scattered updates into a short list of risks, wins and next steps for each team.

04
Route the work

Send each item to the role that owns it, with the action needed to move the business forward.

One operating picture

Every number. One operating picture.

Revenue pacing, trust accounting, guests served and cleans on track all write measures into the same view. The business team turns those measures into clear signals before small issues become business risk.

Explore the operating picture
Operating picture--:--:--
Sample data
  • GRRevenue+4.2% to goal

    forecast · conf 0.86 · +2.1% impact: draft owner update.

  • FNFinancereconciled · 4.4d close

    driver · trust accounting clean across 7 markets: 0 variances.

  • OPGuests3 arrivals verified

    recommendation · 3 same-day arrivals ID-verified: early check-in offered.

  • OPOps18 cleans on track

    anomaly · scheduling engine re-routed 2 turns around live traffic.

  • GRMarketingpaid ROAS 3.4x

    recommendation · auto-promoting 4 soft units on Meta + Google: ROAS 3.4x.

  • GROwners6 owner leads warm

    forecast · 6 owner leads enriched with property records overnight.

  • GRListingsrank ↑ 2 in Tahoe

    benchmark · 12 listings climbed avg 2 spots · OTA uptime 100%.

  • PLAlign71% to Q-goal

    driver · market goals 71% complete: check-ins drafted, notetaker on.

Agent

Revenue - forecast · conf 0.86 · +2.1% impact: draft owner update.

Sample data. Not customer results.

How everything connects

One change in the field can affect the whole business.

A late clean is not just an operations issue. It can affect the guest, the review, the owner, the revenue plan and the person responsible for fixing it. VR Goals connects those dots.

Without VR Goals

Every team chases its own version of the truth.

  • Guest issue sits in one system.
  • Cleaning issue sits in another tool.
  • Revenue impact shows up later in reports.
  • Owner risk is not clear until it is too late.
With VR Goals

One signal shows what changed and who owns it.

  • Systems stay connected.
  • Impact is clear.
  • The right team is notified.
  • The next action is ready to review.
The solution

One operating layer above the tools you already use.

VR Goals does not replace your PMS. Guesty stays the reservation source of truth. Accounting, CRM, operations, messaging and contracts run natively in VR Goals, then connect to your goals, ownership and weekly work so the business team can run from one picture.

What is a vacation rental operating system?
01
Connect the systems
Guesty stays the PMS source of truth. Accounting, operations, CRM and contracts run natively in VR Goals rather than connecting to those vendors.
02
Route ownership
Every goal, measure, signal and action belongs to a clear team or owner, so accountability does not disappear between departments.
03
Act before the miss
Live measures turn into ranked signals, so managers see revenue, guest, owner, ops and cash risk before month-end reports.
The operating picture

Four business areas. One operating picture.

Every app belongs to Growth, Operations, Finance or People. The platform rolls each area's goals, measures and signals into one operating picture.

Apps · GR
Growth
Win owners, fill demand and pace revenue toward the goal.
contains 5 apps · view apps
Apps · OP
Operations
Keep onboarding, field work and guest service moving without surprises.
contains 4 apps · view apps
Apps · FN
Finance
Trust accounting, close, reconciliation and financial control.
contains 4 apps · view apps
Apps · PL
People
Accountability, org structure, scorecards and ownership.
contains 3 apps · view apps
Early access open

Request access.

We'll reach out within one business day to schedule your discovery call.

One picture for the company
Goals, revenue, operations, guest services, accounting, marketing, owners and tasks roll into one operating picture.
Your PMS stays in place
Guesty remains the PMS source of truth. VR Goals reads from it and runs accounting, operations, CRM, messaging and contracts natively.
Business team with clear ownership
Each app connects work, signals and ownership so the right team knows what needs attention.
Access request
Four quick steps. We prepare the right conversation.

Tell us who you are, what you need solved, when you are deciding and what systems you run. We'll use that to prepare the right access and rollout conversation.

Your contact information and scale

Active units or properties under management.

People who need access across leadership, ops, finance or growth.