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Vacation rental operating system

Run your vacation rental company from one clear operating picture.

VR Goals helps vacation rental operators align Company Goals, properties, owners, guests, revenue, operations, accounting and team ownership in one place. Your PMS, task tools and accounting systems stay in place; VR Goals shows what matters, who owns it and what needs to happen next.

Unify the business

Bring work, numbers, properties and people into one leadership view.

Align the team

Turn Company Goals into owners, measures and a weekly operating rhythm.

Act sooner

See risk across revenue, operations, owners, guests and finance before it becomes a fire.

The common operating picture
Every property, one system.
Align cascades through five pillars · one operating picture out
agent reading crm
      • Leads & contacts6 warm · 14 new
      • Data enrichmentowner + property records
      • Pipeline2 proposals · 1 signature
      • Paid social adsMeta + Google · ROAS 3.4x
      • Business profile + organicGBP 4.9★ · 12 posts
      • Direct mailpostcards · handwritten coming
      • OTA rank monitor12 listings · ↑2 spots
      • SEO verificationlisting health checks
      • OTA uptime100% across Airbnb / VRBO
      • Pacing vs goal+4.2% ahead
      • Revenue managementoccupancy 78% · ADR $412
      • Projectionsdynamic · coming
      • Scheduling enginereal-time traffic aware
      • Housekeeping reconciliationGM + Finance approved
      • Maintenancepredictive + reactive
      • Guest data & analyticsunified across OTAs
      • Arrivals & early check-inID-verified · detected
      • In-stay guest guiderecommendations & help
      • BookkeepingQuickBooks replacement + sync
      • Trust accounting0 variances · escrow safe
      • FP&Aforecasts + scenario planning
      • Knowledge centerlearn at your own pace
      • Documentsprocedures, ranked & searchable
      • Guides & ClipsSOPs + recordings
      • Accountability matrixseats, roles, planning · coming
One operating
picture
97.4%
in sync
grows the
business →
+ listings
+ owners
+ guests

Align is the driver — goals cascade across five pillars (Grow, Revenue, Operations, Finance, People), company → market → property, aligning every team. Each team converges into one operating picture that grows the business — more listings, owners and guests.

Swipe to explore
Works with the systems you already run
PMS platformsAccounting softwareOperations softwareCRM toolsPhone systemsCall trackingMessaging toolsBooking channelsPayment toolsDocuments+ more
The problem

Your business already has the information it needs. It is just spread out.

Your PMS, task tools, accounting system, CRM and marketing stack each hold part of the truth. VR Goals brings those pieces together so your team can see what matters and who owns it.

01
Your work lives in too many places
Reservations, turns, maintenance, owner updates, marketing, revenue and accounting all run in separate systems.
02
Your team sees activity, not alignment
A completed task does not tell you if the company is on track, who owns the result or what risk is building.
03
Your numbers arrive too late
By the time reports reach leadership, the issue has already hit guests, owners, revenue or cash.
How it works

Bring the work, the numbers and the people into one place.

VR Goals does not ask your team to start over. It connects the systems you already use, maps how your business works and shows the right people what needs attention.

See the platform
01
Connect your tools

Pull in the information already living in your PMS, operations, accounting, CRM, email, calendar and marketing tools.

02
Map the business

Connect properties, owners, guests, reservations, work, money, goals and the people responsible for them.

03
Show what matters

Turn scattered updates into a short list of risks, wins and next steps for each team.

04
Route the work

Send each item to the role that owns it, with the action needed to move the business forward.

One operating picture

Every number. One live picture.

Revenue pacing, trust reconciled, guests served, cleans on track — every module writes measures in, and every agent writes signals out. One live picture, ranked by predicted impact, that surfaces what matters before you have to ask.

Explore the operating picture
Operating picture--:--:--
8 live
  • RVRevenue+4.2% to goal

    forecast · conf 0.86 · +2.1% impact — draft owner update.

  • FNFinancereconciled · 4.4d close

    driver · trust accounting clean across 7 markets — 0 variances.

  • OPGuests3 arrivals verified

    recommendation · 3 same-day arrivals ID-verified — early check-in offered.

  • OPOps18 cleans on track

    anomaly · scheduling engine re-routed 2 turns around live traffic.

  • GRMarketingpaid ROAS 3.4x

    recommendation · auto-promoting 4 soft units on Meta + Google — ROAS 3.4x.

  • GROwners6 owner leads warm

    forecast · 6 owner leads enriched with property records overnight.

  • GRListingsrank ↑ 2 in Tahoe

    benchmark · 12 listings climbed avg 2 spots · OTA uptime 100%.

  • PLAlign71% to Q-goal

    driver · market goals 71% complete — check-ins drafted, notetaker on.

Agent

Revenueforecast · conf 0.86 · +2.1% impact — draft owner update.

How everything connects

One change in the field can affect the whole business.

A late clean is not just an operations issue. It can affect the guest, the review, the owner, the revenue plan and the person responsible for fixing it. VR Goals connects those dots.

Without VR Goals

Every team chases its own version of the truth.

  • ×Guest issue sits in one system.
  • ×Cleaning issue sits in another tool.
  • ×Revenue impact shows up later in reports.
  • ×Owner risk is not clear until it is too late.
With VR Goals

One signal shows what changed and who owns it.

  • Systems stay connected.
  • Impact is clear.
  • The right seat is notified.
  • The next action is ready to review.
The solution

One operating layer above the tools you already use.

VR Goals does not try to become your PMS, ledger or CRM. It connects those systems to your goals, accountable seats, weekly work and AI agents so your company can run from one picture.

What is a vacation rental operating system?
01
Connect the systems
Guesty, Breezeway, QuickBooks, CRM and marketing data feed one operating layer without replacing your source systems.
02
Route ownership
Every goal, measure, signal and action belongs to a clear seat, so accountability does not disappear between departments.
03
Act before the miss
Live measures turn into ranked signals, so managers see revenue, guest, owner, ops and cash risk before month-end reports.
The operating picture

Five pillars. One operating picture.

Every module belongs to a pillar. Every pillar rolls its team's goals, measures and signals up into one operating picture — the shared brain your whole company works from.

Pillar · GR
Grow
Bring in owners and guests — CRM, marketing and OTA visibility.
contains 3 modules
Pillar · RV
Revenue
Pace to the goal — pricing, revenue management and projections.
contains 1 module
Pillar · OP
Operations
Deliver the stay — scheduling, cleans, guests and maintenance.
contains 2 modules
Pillar · FN
Finance
Close the books — bookkeeping, trust accounting and FP&A.
contains 1 module
Pillar · PL
People
The team that runs it all — Align at the hub, plus knowledge, docs, guides and clips.
contains 5 modules
AI that watches the business

Not another chatbot. A smarter way to catch what matters.

VR Goals watches the connected parts of your business and turns changes into simple signals. Your team sees what happened, who owns it and what action comes next.

What changed?
A booking cancels, a turn is late, a review drops, a lead goes cold or cash moves.
Who is affected?
VR Goals checks the property, guest, owner, market, goal and seat tied to the change.
What happens next?
The right person gets a clear signal with the next action to review or approve.
Example signal
1
Cleaner calls out
2
Turn is at risk
3
Guest check-in may slip
4
Ops seat is alerted
5
Replacement is suggested
6
Guest and owner stay protected
The goal is not more alerts. The goal is fewer surprises.
Early access open

Request access.

We'll reach out within one business day to schedule your discovery call.

One picture for the company
Goals, revenue, operations, guest services, accounting, marketing, owners and tasks roll into one operating picture.
Your systems stay in place
Guesty, Breezeway, QuickBooks and your other records remain the source systems. VR Goals connects the work and the numbers above them.
AI agents with clear ownership
Each agent watches a module, writes signals and routes them to the seat responsible for the outcome.
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