Platform · early access

One operating picture for the whole company.

Your apps each know one part of the business. VR Goals brings those parts together so your team can see what changed, who owns it and what should happen next.

See examples

Operating picture

The shared picture every team works from.

Each app holds part of the truth. VR Goals brings those parts into one view and turns scattered updates into clear signals.

Common Operating Picture

Early access

Measures in →← Signals out

Measures flow in

Each app writes simple measures into one shared picture. A cleaning delay can become a guest risk, a review risk and a revenue signal.

Signals flow out

VR Goals ranks what needs attention and routes it to the seat that owns the outcome.

Connections stay live

Goals, pacing, sentiment, ledger balances and owner risk stay current across the business.

How everything connects

Small changes create business risk. VR Goals shows the chain.

These examples show why disconnected tools make it hard to manage the business. VR Goals connects the event, the impact, the owner and the next step.

Guest experience

Cleaner runs late

Check-in risk rises

Guest update is sent

Operations seat is alerted

Replacement cleaner is suggested

Revenue

Booking pace drops

Revenue goal moves off track

Market gap is flagged

Pricing review is assigned

Owner update is drafted

Owner trust

Review score drops

Listing rank risk rises

Owner trust risk rises

Field ops review opens

Manager gets next steps

The agentic layer

Early access · rolling out 2026

Eight lead agents, dozens of specialists, one team.

A lead agent for every module — revenue, ops, guests, owners, accounting, marketing, rankings, and the goals that tie them together. Each will share one operating picture, connect to the systems of record you already trust, and act when something needs to move. The scenarios below preview that layer, now in early access. Your modules run today, with or without it.

Every agent emits signals — forecasts, anomalies and recommendations — ranked by predicted impact and routed to the seat that owns the goal.

Lead agent

Revenue

Feeds goals, holds, and portfolio context into your pricing engine — so rates reflect the whole business, not just the compset.

Operates on

PMS reservations·Pricing engine·OTA channels

Subagents · 4

Pacing.watcher

booking-pace vs. goal

· anomaly

Underperf.finder

open-window triage

· driver

Context.feeder

holds → pricing engine

· recommendation

Mix.optimizer

channel & LOS tuning

· recommendation

Lead agent

Ops

Runs your turnovers natively. Auto-creates tasks inside a 21-day rolling window off PMS reservations, assigns vendors, enforces bill-to, catches drift.

Operates on

PMS reservations·Vendor network·AP software

Subagents · 4

Turn.autocreator

res webhook → task

· recommendation

Schedule.guard

late-clean detector

· anomaly

BillTo.router

owner/guest/damage

· driver

QA.reviewer

photo + AI check

· anomaly

Lead agent

Guests

One inbox across your PMS and OTA channels. Triages, drafts, flags sentiment, routes recovery before the review lands.

Operates on

PMS inbox·OTA channels·Review sites

Subagents · 3

Inbox.triager

route & draft

· recommendation

Sentiment.watcher

tone monitor

· anomaly

Recovery.planner

make-it-right

· recommendation

Lead agent

Owners

Owner and lead lifecycle. Pulls contracts through your e-signature stack, nurtures owners with live property pulse, maps territory.

Operates on

E-signature·Territory maps·PMS ledger

Subagents · 3

Lead.scorer

fit + territory

· forecast

Owner.nurturer

live property pulse

· recommendation

Contract.sender

e-signature flow

· recommendation

Lead agent

Trust Accounting

Automates trust compliance across 7 markets. Three-way match of PMS ledger, QuickBooks journal entries, and operations job costs. Daily variance check enforces owner-fund separation.

Operates on

QuickBooks GL·PMS ledger·Job costs·AP software

Subagents · 4

JE.autogen

checkout → JE

· recommendation

Three.way.match

deposit ↔ payout ↔ res

· driver

Trust.ledger

per-owner balance

· driver

Variance.guard

daily $1 check

· anomaly

Lead agent

Align

The planning layer. Goals cascade from company to market to property. Measures roll up live from every other agent. Nothing drifts unwatched.

Operates on

Goals DB·Every agent feed

Subagents · 4

Goal.cascader

company → market → prop

· recommendation

Measure.rollup

live from all feeds

· driver

Drift.detector

pacing alerts

· anomaly

Checkin.runner

weekly cadence

· recommendation

Lead agent

Marketing

Finds your underperforming units and fills their calendars. Launches and tunes Facebook & Instagram ad campaigns automatically, with spend gated behind your approval.

Operates on

Meta Ads·PMS calendar·Listing content

Subagents · 4

Underperf.detector

open-window triage

· anomaly

Campaign.launcher

auto-promote builder

· recommendation

Spend.governor

budget + approval gate

· driver

Creative.writer

ad copy + assets

· recommendation

Lead agent

Rankings

Watches where every listing ranks in OTA search, by market. Compares against the compset and recommends the content and pricing moves that climb the page.

Operates on

Airbnb search·Competitor compset·Listing content

Subagents · 3

Rank.tracker

daily position by market

· anomaly

Comp.analyzer

compset benchmarking

· benchmark

Listing.optimizer

AI content suggestions

· recommendation

Scenarios

Common Operating Picture

live

How they collaborate

One picture, passed like a baton — each agent adds context, the next one acts.

cleaning delay·48 min

Handoff 1/6

Ops→Guests

Live scenario · 48 min

0 human touches

A cleaning delay, 60 minutes before arrival.

Owning seats · Ops seat · Guest Services seat

3:00 PM

Ops→ HK.dispatcher

Cleaning delay flagged

Smoky Ridge #221 · ETA 47 min · arrival 4:00 PM

▸ signal · anomaly · conf 0.94

active

3:01 PM

Guests→ Inbox.triager

Guest notified proactively

Soft apology sent. Tone: warm. Sentiment: steady.

▸ signal · recommendation

•

3:02 PM

Revenue→ Gap.closer

Recovery credit sized

$45 credit proposed. No margin on revenue window.

▸ signal · recommendation · $45

•

3:47 PM

Ops→ QA.verifier

Turn verified, guest ETA matched

Inspection pass. Key code refreshed. All clear.

▸ signal · driver

•

3:48 PM

Align→ Drift.detector

No KPI drift. Incident closed.

0 human touches. 47 min → 1 min recovery window.

▸ signal · driver · conf 0.99

•

Agent early access

Be first when the agents ship.

The modules are live today. Join the waitlist and we'll email you as each agent rolls out through 2026 — no spam, just launch notes.

Works with the systems you already run

PMS platformsAccounting softwareOperations softwareCRM toolsPhone systemsCall trackingMessaging toolsBooking channelsPayment toolsDocuments+ more

Early access open

Request access.

We'll reach out within one business day to schedule your discovery call.

✓

One picture for the company

Goals, revenue, operations, guest services, accounting, marketing, owners and tasks roll into one operating picture.

✓

Your systems stay in place

Guesty, Breezeway, QuickBooks and your other records remain the source systems. VR Goals connects the work and the numbers above them.

✓

AI agents with clear ownership

Each agent watches a module, writes signals and routes them to the seat responsible for the outcome.