Platform · early access
One operating picture for the whole company.
Your apps each know one part of the business. VR Goals brings those parts together so your team can see what changed, who owns it and what should happen next.
See examplesOperating picture
The shared picture every team works from.
Each app holds part of the truth. VR Goals brings those parts into one view and turns scattered updates into clear signals.
Common Operating Picture
Early access
Measures in →← Signals out
01
Measures flow in
Each app writes simple measures into one shared picture. A cleaning delay can become a guest risk, a review risk and a revenue signal.
02
Signals flow out
VR Goals ranks what needs attention and routes it to the right team or owner.
03
Connections stay live
Goals, pacing, sentiment, ledger balances and owner risk stay current across the business.
Pillars
Four areas of the business. One goal system.
Growth, Operations, Finance and People are the pillars of the platform. Apps live inside each area, but the platform keeps them aligned to the same goals, owners and scorecards.
Pillar · GR
Growth
Win owners, fill demand and pace revenue toward the goal.
01CRM
02Revenue
03Marketing
04Listing Visibility
05Data Enrichment
View apps ->
Pillar · OP
Operations
Keep onboarding, field work and guest service moving without surprises.
06Onboarding
07Field Operations
08Guest Services
09Lock Manager
View apps ->
Pillar · FN
Finance
Trust accounting, close, reconciliation and financial control.
10Full Accounting Suite
11Bank Reconciliation
12Connect to QuickBooks
13Expense Management
View apps ->
Pillar · PL
People
Accountability, org structure, scorecards and ownership.
14Accountability Chart
15Organizational Chart
16Performance Scorecards
View apps ->
How everything connects
Small changes create business risk. VR Goals shows the chain.
These examples show why disconnected tools make it hard to manage the business. VR Goals connects the event, the impact, the owner and the next step.
Guest experience
Cleaner runs late
1
Check-in risk rises
2
Guest update is sent
3
Operations is alerted
4
Replacement cleaner is suggested
Revenue
Booking pace drops
1
Revenue goal moves off track
2
Market gap is flagged
3
Pricing review is assigned
4
Owner update is drafted
Owner trust
Review score drops
1
Listing rank risk rises
2
Owner trust risk rises
3
Field ops review opens
4
Next steps are assigned
AI-powered business team
Early access · rolling out 2026Eight lead agents, dozens of specialists, one team.
A lead agent for every app: revenue, ops, guests, owners, accounting, marketing, rankings, and the goals that tie them together. Each will share one operating picture, connect to the systems of record you already trust, and act when something needs to move. The scenarios below preview that layer, now in early access. Your apps run today, with or without it.
Every agent emits signals: forecasts, anomalies and recommendations, ranked by predicted impact and routed to the team or owner closest to the goal.
Lead agent
Revenue
R
Feeds goals, holds, and portfolio context into your pricing engine: so rates reflect the whole business, not just the compset.
Operates on
PMS reservations·Pricing engine·OTA channels
Subagents · 4
Pacing.watcher
booking-pace vs. goal
· anomalyUnderperf.finder
open-window triage
· driverContext.feeder
holds → pricing engine
· recommendationMix.optimizer
channel & LOS tuning
· recommendationLead agent
Ops
O
Runs your turnovers natively. Auto-creates tasks inside a 21-day rolling window off PMS reservations, assigns vendors, enforces bill-to, catches drift.
Operates on
PMS reservations·Vendor network·AP software
Subagents · 4
Turn.autocreator
res webhook → task
· recommendationSchedule.guard
late-clean detector
· anomalyBillTo.router
owner/guest/damage
· driverQA.reviewer
photo + AI check
· anomalyLead agent
Guests
G
One inbox across your PMS and OTA channels. Triages, drafts, flags sentiment, routes recovery before the review lands.
Operates on
PMS inbox·OTA channels·Review sites
Subagents · 3
Inbox.triager
route & draft
· recommendationSentiment.watcher
tone monitor
· anomalyRecovery.planner
make-it-right
· recommendationLead agent
Owners
O
Owner and lead lifecycle. Pulls contracts through your e-signature stack, nurtures owners with live property pulse, maps territory.
Operates on
E-signature·Territory maps·PMS ledger
Subagents · 3
Lead.scorer
fit + territory
· forecastOwner.nurturer
live property pulse
· recommendationContract.sender
e-signature flow
· recommendationLead agent
Trust Accounting
T
Automates trust compliance across 7 markets. Three-way match of PMS ledger, QuickBooks journal entries, and operations job costs. Daily variance check enforces owner-fund separation.
Operates on
QuickBooks GL·PMS ledger·Job costs·AP software
Subagents · 4
JE.autogen
checkout → JE
· recommendationThree.way.match
deposit ↔ payout ↔ res
· driverTrust.ledger
per-owner balance
· driverVariance.guard
daily $1 check
· anomalyLead agent
Align
A
The planning layer. Goals cascade from company to market to property. Measures roll up live from every other agent. Nothing drifts unwatched.
Operates on
Goals DB·Every agent feed
Subagents · 4
Goal.cascader
company → market → prop
· recommendationMeasure.rollup
live from all feeds
· driverDrift.detector
pacing alerts
· anomalyCheckin.runner
weekly cadence
· recommendationLead agent
Marketing
M
Finds your underperforming units and fills their calendars. Launches and tunes Facebook & Instagram ad campaigns automatically, with spend gated behind your approval.
Operates on
Meta Ads·PMS calendar·Listing content
Subagents · 4
Underperf.detector
open-window triage
· anomalyCampaign.launcher
auto-promote builder
· recommendationSpend.governor
budget + approval gate
· driverCreative.writer
ad copy + assets
· recommendationLead agent
Rankings
R
Watches where every listing ranks in OTA search, by market. Compares against the compset and recommends the content and pricing moves that climb the page.
Operates on
Airbnb search·Competitor compset·Listing content
Subagents · 3
Rank.tracker
daily position by market
· anomalyComp.analyzer
compset benchmarking
· benchmarkListing.optimizer
AI content suggestions
· recommendationScenarios
Common Operating Picture
live
How they collaborate
One picture, passed like a baton: each agent adds context, the next one acts.
cleaning delay·48 min
Handoff 1/6
Ops→Guests
Live scenario · 48 min
0 human touches
A cleaning delay, 60 minutes before arrival.
Connected teams · Operations · Guest Services
3:00 PM
Ops→ HK.dispatcher
Cleaning delay flagged
Smoky Ridge #221 · ETA 47 min · arrival 4:00 PM
▸ signal · anomaly · conf 0.94
active
3:01 PM
Guests→ Inbox.triager
Guest notified proactively
Soft apology sent. Tone: warm. Sentiment: steady.
▸ signal · recommendation
•
3:02 PM
Revenue→ Gap.closer
Recovery credit sized
$45 credit proposed. No margin on revenue window.
▸ signal · recommendation · $45
•
3:47 PM
Ops→ QA.verifier
Turn verified, guest ETA matched
Inspection pass. Key code refreshed. All clear.
▸ signal · driver
•
3:48 PM
Align→ Drift.detector
No KPI drift. Incident closed.
0 human touches. 47 min → 1 min recovery window.
▸ signal · driver · conf 0.99
•
Business team early access
Be first when the business team ships.
The apps are live today. Join the waitlist and we'll email you as business-team automation rolls out: no spam, just launch notes.
Works with the systems you already run
PMS platformsAccounting softwareOperations softwareCRM toolsPhone systemsCall trackingMessaging toolsBooking channelsPayment toolsDocuments+ more
Early access open
Request access.
We'll reach out within one business day to schedule your discovery call.
One picture for the company
Goals, revenue, operations, guest services, accounting, marketing, owners and tasks roll into one operating picture.
Your systems stay in place
Guesty, Breezeway, QuickBooks and your other records remain the source systems. VR Goals connects the work and the numbers above them.
Business team with clear ownership
Each app connects work, signals and ownership so the right team knows what needs attention.