For Hostfully users
Hostfully runs your guest experience.
VR Goals runs your business.
You already trust Hostfully as your PMS for bookings, guidebooks and the guest experience. The Hostfully connection is not live. Native accounting, operations, CRM, messaging and contracts run in VR Goals today. When this connection is published, Hostfully stays the PMS — VR Goals does not replace it — and adds the layer Hostfully was never built to be.
Integrate, don't replace
Hostfully stays your source of truth.
Switching PMS is painful. You don't have to. VR Goals is built to sit on top of Hostfully once the connection is live. Your bookings, your guidebooks, your team's workflows all stay exactly where they are.
✓ How it fits
Hostfully stays the system of record
Hostfully remains the system of record for reservations, listings, and channels. This connection is not live.
✓ How it fits
Data flows in once the connection is live
Once a connection is confirmed, reservation, listing, guest, and task data can flow into VR Goals.
✓ How it fits
Keep your Hostfully workflows
Your team keeps booking, messaging, and managing guidebooks in Hostfully exactly as they do today. VR Goals adds the layer Hostfully was never built to be: goals, accounting, and cross-market alignment.
Integration facts
What is published about Hostfully.
Fields that depend on a live, beta, or planned connection stay unpublished until they are confirmed. Nothing here should be read as a live Hostfully connection.
- Connection status
- Not published yet
- Data read
- Not published yet
- Data written
- Not published yet
- Sync frequency
- Not published yet
- Required account access
- Not published yet
- Common use cases
- Goals, trust accounting, revenue pacing, and owner CRM on top of the PMS.
- Known limits
- Does not replace the PMS.
- Implementation owner
- Not published yet
- Last reviewed
- Not published yet
Hostfully vs. VR Goals
What each one handles.
Hostfully runs your bookings and guest experience. VR Goals runs everything around them, and keeps Hostfully as the source of truth.
| Hostfully (your PMS) | VR Goals (on top) | |
|---|---|---|
| Reservations, listings & channels | Source of truth | Reads from Hostfully |
| Goals across markets | Not included | Built in |
| Trust accounting & month-end close | Basic | Three-way match, <5-day close |
| Revenue pacing vs. goal | Limited reports | Booking-curve pacing |
| Owner CRM & growth | Not included | Leads → contracts → statements |
| Company-wide visibility | Per listing | Your whole business |
What you get
Your Hostfully data, turned into decisions.
A PMS stores your data. VR Goals apps turn it into something your team can act on: drawing from Hostfully and giving each role a simpler, sharper view of what matters.
01
Goals
From your Hostfully data
Performance across every listing and market
What your team gets
Goals and cascading objectives on one scoreboard the whole team works from: planning cycles, departments and live check-ins, no more digging through reports.
02
Revenue Analytics
From your Hostfully data
Bookings, rates and cancellations as they happen
What your team gets
Booking-curve pacing against goal, occupancy and rate health: with built-in dynamic pricing.
03
Accounting & Finance
From your Hostfully data
Folios, expenses, taxes and payouts
What your team gets
Imports your QuickBooks history at onboarding and replaces it when you switch: P&L, reconciliation, month-end close, cash-flow forecasting, budget vs. actual and cash position across every entity.
04
Operations
From your Hostfully data
Reservations and turnover tasks
What your team gets
Cleans, maintenance and inspections with templates, vendor management and quality review: scheduled off your reservations so nothing slips between checkout and check-in.
05
Guest Services
From your Hostfully data
Guest profiles and conversations across Airbnb, Vrbo & Booking.com
What your team gets
Pre-arrival check-in verification, a unified inbox, refunds and review management: at-risk stays surfaced before they turn into bad reviews.
06
Owner CRM
From your Hostfully data
Owners, ownerships and payouts
What your team gets
An owner-acquisition pipeline with leads, proposals, contracts, cadences and territory maps: the growth engine a PMS was never built to be.
Plus HK Reconciliation, Marketing and Listing Visibility. Turn on only what you need.
More than a dashboard
Tools that keep listings live, ranked & booked.
Beyond the apps, the platform watches your listings and markets your portfolio: so nothing slips and every property keeps working.
Uptime monitoring
Listing health
Continuous checks that every listing is live and in sync across Airbnb, VRBO and HomeAway. Get alerted the moment a listing goes dark, a calendar desyncs, or content is rejected: before it costs you a booking.
Search visibility
Listing rankings
Track where each listing ranks in Airbnb search, by market, with competitor comparison and AI-driven optimization that tells you exactly what moves you up the page.
Marketing
Promote underperformers
Promote your underperforming units with Facebook & Instagram ad campaigns.
Getting started
From Hostfully to aligned in three steps.
01
Join the waitlist
The Hostfully connection is not live. Join the waitlist. When it is published, you will authorize it and we will pull reservations, listings, guests and tasks.
02
Your data maps in
Your reservations, listings, guests and tasks flow into VR Goals across every market: the foundation every app runs on today.
03
Your team aligns on goals
Set goals, watch pacing, close the books faster, and run owner growth: all on top of the Hostfully you already trust.
Hostfully integration FAQ
Does VR Goals replace Hostfully?
No. Hostfully stays your PMS and your source of truth for reservations, listings and guests. VR Goals sits on top and runs the rest of the business: goals, accounting, revenue pacing, owners, then connects back to Hostfully.
What Hostfully data does VR Goals read?
Intended records: reservations, listings, guests, tasks and financials. The published read surface is confirmed during onboarding.
How long does the Hostfully integration take?
Hostfully is pending early access. Join the list and we will review your stack before we sequence the rollout.
Do I need to change my Hostfully setup?
No. Your team keeps booking, messaging and managing guidebooks in Hostfully exactly as they do today. VR Goals adds the layer Hostfully was never built to be.
What does VR Goals add that Hostfully doesn't?
goals & team alignment, trust accounting and month-end close, finance & FP&A, owner CRM, marketing, and company-wide visibility across every market. It is the operations layer beyond the PMS.
Early access for Hostfully users
Add the layer Hostfully
was missing.
Tell us about your portfolio and which apps you want to see, and we'll reach out within one business day to schedule your discovery call.
Hostfully stays your source of truth
Hostfully stays your source of truth. Your bookings, listings and guests stay exactly where they are.
Pending confirmation
Hostfully connection status is confirmed on a discovery call. We sequence qualified operators from the waitlist.
Built for multi-market operators
Designed from day one for portfolio operators. These are the pain points, workflows and integrations that only show up when you run several markets at once.