For Hostfully users
Hostfully runs your guest experience.
VR Goals runs your business.
You already trust Hostfully as your PMS — bookings, guidebooks and the guest experience. VR Goals integrates with it — never replaces it — and adds the layer Hostfully was never built to be: live modules that turn your reservations, listings, guests and tasks into goals, accounting and one operating picture across every market, with AI agents rolling out on top in early access.
Integrate, don't replace
Hostfully stays your source of truth.
Switching PMS is painful. You don't have to. VR Goals sits on top of Hostfully and reads from it — your bookings, your guidebooks, your team's workflows all stay exactly where they are.
✓ Guaranteed
We never overwrite Hostfully
Hostfully remains the system of record for reservations, listings, and channels. VR Goals reads from it and acts around it — it never changes your bookings behind your back.
✓ Guaranteed
Two-way sync, on your terms
Reservation, listing, guest, and task data flow into VR Goals automatically. Where you want agents to write back — a status, a note, a task — you decide which fields they can touch.
✓ Guaranteed
Keep your Hostfully workflows
Your team keeps booking, messaging, and managing guidebooks in Hostfully exactly as they do today. VR Goals adds the layer Hostfully was never built to be: goals, accounting, and cross-market alignment.
Hostfully vs. VR Goals
What each one handles.
Hostfully runs your bookings and guest experience. VR Goals runs everything around them — and keeps Hostfully as the source of truth.
| Hostfully (your PMS) | VR Goals (on top) | |
|---|---|---|
| Reservations, listings & channels | Source of truth | Reads from Hostfully |
| Goals across markets | — | Built in |
| Trust accounting & month-end close | Basic | Three-way match, <5-day close |
| Revenue pacing vs. goal | Limited reports | Booking-curve pacing |
| Owner CRM & growth | — | Leads → contracts → statements |
| One operating picture | Per listing | Your whole business |
What you get
Your Hostfully data, turned into decisions.
A PMS stores your data. VR Goals modules turn it into something your team can act on — drawing from Hostfully and giving each role a simpler, sharper view of what matters.
01
Goals
From your Hostfully data
Performance across every listing and market
What your team gets
Goals and cascading objectives on one scoreboard the whole team works from — planning cycles, departments and live check-ins, no more digging through reports.
02
Revenue Analytics
From your Hostfully data
Bookings, rates and cancellations as they happen
What your team gets
Booking-curve pacing against goal, occupancy and rate health — with built-in dynamic pricing.
03
Accounting & Finance
From your Hostfully data
Folios, expenses, taxes and payouts
What your team gets
QuickBooks P&L, bank reconciliation and month-end close, plus cash-flow forecasting and budget-vs-actual — books closed in under 5 days instead of 15+.
04
Operations
From your Hostfully data
Reservations and turnover tasks
What your team gets
Cleans, maintenance and inspections with templates, vendor management and quality review — scheduled off your reservations so nothing slips between checkout and check-in.
05
Guest Services
From your Hostfully data
Guest profiles and conversations across Airbnb, Vrbo & Booking.com
What your team gets
Pre-arrival check-in verification, a unified inbox, refunds and review management — at-risk stays surfaced before they turn into bad reviews.
06
Owner CRM
From your Hostfully data
Owners, ownerships and payouts
What your team gets
An owner-acquisition pipeline with leads, proposals, contracts, cadences and territory maps — the growth engine a PMS was never built to be.
Plus HK Reconciliation, Marketing and Listing Visibility — turn on only what you need.
More than a dashboard
Tools that keep listings live, ranked & booked.
Beyond the modules, the platform watches your listings and markets your portfolio — so nothing slips and every property keeps working.
Uptime monitoring
Listing health
Continuous checks that every listing is live and in sync across Airbnb, VRBO and HomeAway. Get alerted the moment a listing goes dark, a calendar desyncs, or content is rejected — before it costs you a booking.
Search visibility
Listing rankings
Track where each listing ranks in Airbnb search, by market, with competitor comparison and AI-driven optimization that tells you exactly what moves you up the page.
Marketing
Promote underperformers
Promote your underperforming units with Facebook & Instagram ad campaigns — built to launch and tune automatically, with spend gated behind your approval.
Getting started
From Hostfully to aligned in three steps.
01
Connect Hostfully
Authorize the integration in minutes. We pull your reservations, listings, guests and tasks — read-only until you say otherwise.
02
Your data maps in
Your reservations, listings, guests and tasks flow into one Common Operating Picture across every market — the foundation every module runs on today, and every agent will as the layer ships.
03
Your team aligns on goals
Set goals, watch pacing, close the books faster, and run owner growth — all on top of the Hostfully you already trust.
Hostfully integration FAQ
Does VR Goals replace Hostfully?
No. Hostfully stays your PMS and your source of truth for reservations, listings and guests. VR Goals sits on top and runs the rest of the business — goals, accounting, revenue pacing, owners — then connects back to Hostfully.
What Hostfully data does VR Goals read?
Reservations, listings, guests, tasks and financials. VR Goals reads from Hostfully automatically and turns that data into goals, reconciled accounting, pacing and owner statements.
How long does the Hostfully integration take?
Minutes to connect. Your Hostfully sync is live on day one; full multi-market configuration is typically a 2–3 week cycle depending on portfolio complexity.
Does VR Goals write back to Hostfully?
Read-first by default. Any write-back — a status, a note, a task — is something you explicitly enable, so Hostfully is never changed behind your back.
Do I need to change my Hostfully setup?
No. Your team keeps booking, messaging and managing guidebooks in Hostfully exactly as they do today. VR Goals adds the layer Hostfully was never built to be.
What does VR Goals add that Hostfully doesn't?
goals & team alignment, trust accounting and month-end close, finance & FP&A, owner CRM, marketing, and one operating picture across every market — the operations layer beyond the PMS.
Early access for Hostfully users
Add the layer Hostfully
was missing.
Tell us about your portfolio and which modules you want to see, and we'll reach out within one business day to schedule your discovery call.
✓
Hostfully stays your source of truth
We integrate with Hostfully — we never replace it. Your bookings, listings and guests stay exactly where they are.
✓
Live in days, not quarters
Connect Hostfully and your reservations, tasks and financials map into one operating picture across every market — modules live, agents in early access.
✓
Built for multi-market operators
Designed from day one for portfolio operators — the pain points, workflows and integrations that only show up when you run several markets at once.