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Growth apps

Apps for growing owners, demand and revenue.

Growth apps connect owner acquisition, marketing, listing performance and revenue management so your team knows what creates demand, what converts and what needs attention next.

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Business team
GR
A team to help run your business.

A business team for growth: CRM, marketing, revenue and visibility working from the same picture.

01
CRM
02
Revenue
03
Marketing
04
Listing Visibility
05
Data Enrichment
What it helps run

The apps do work. Platform keeps them aligned.

01

Owner pipeline

Track leads, proposals, contracts, cadences and owner follow-up without losing context.

02

Revenue visibility

See pace, occupancy, rate health and revenue analytics against the goals that matter.

03

Demand signals

Connect paid, organic, direct mail, email and listing visibility to market-level performance.

Apps

What growth includes.

Each app can stand on its own, but the value compounds when its measures and handoffs flow into the same operating picture as the rest of the business.

App

CRM

Owner-acquisition workflow from first signal to signed agreement, with contacts, properties, communication history and proposal status in one place.

Problem solved

Owner leads go cold because calls, follow-ups, property details and proposal status live in different places.

What it does
Lead and contact tracking
Proposal and contract movement
Cadences and follow-up ownership
Owner and property record context
Measures
Qualified owner leads
Proposal close rate
Average days to signed agreement
Follow-up overdue count
Connects to
PMS owner recordsHubSpot or existing CRM dataWhatConvertsZoom Phone
Business team
Draft follow-up tasks
Surface stalled deals
Route hot leads to the owner
Summarize owner history before calls
App

Revenue

Revenue engine and analytics for pacing the portfolio against business goals by market, unit type, booking window and source.

Problem solved

Revenue reviews happen after the month is already slipping, and teams cannot see which market, booking window or listing is causing the gap.

What it does
Pacing versus goal
Occupancy and rate-health analytics
Revenue data dashboards
Market and portfolio comparisons
Measures
Booking pace versus goal
Occupancy
ADR and RevPAR
Gap to monthly revenue target
Connects to
PMS reservationsChannel calendarsRate and occupancy dataCompany goals
Business team
Flag markets pacing behind goal
Recommend focus windows
Route pricing risks
Explain revenue variance in plain English
App

Marketing

Campaign execution and measurement across the channels that create owner and guest demand, including paid, organic, email and offline campaigns.

Problem solved

Ad spend, GBP activity, social content, email and direct mail are hard to connect back to owner pipeline, guest demand and revenue.

What it does
Google Ads and Meta ads
Google Business Profile and organic social
Direct mail programs
Email campaigns
Measures
ROAS
Cost per owner lead
GBP post cadence
Campaign-influenced bookings
Connects to
Google AdsMeta adsGoogle Business ProfileEmail and direct-mail lists
Business team
Detect underperforming campaigns
Suggest promotion targets
Draft campaign briefs
Tie spend back to revenue and owner pipeline
App

Listing Visibility

Performance measurement for listings that need to stay visible, bookable and healthy across the channels that drive demand.

Problem solved

A listing can stop ranking, stop converting or disappear from a channel before anyone knows revenue is at risk.

What it does
OTA rank monitoring
Listing uptime detection
Listing health checks
Visibility and performance alerts
Measures
Listing uptime
Rank movement
Visibility alerts
Bookability issues
Connects to
AirbnbVrboBooking.comPMS listing records
Business team
Alert when a listing drops
Prioritize high-value listing fixes
Connect visibility to revenue gaps
Create owner-facing explanations
Coming soon

Data Enrichment

Cleaner owner, property and market data for better segmentation, outreach, reporting and targeting.

Problem solved

Growth teams cannot target the right owners when CRM records are incomplete, duplicated or missing useful market context.

What it does
Owner record enrichment
Property context
Market signals
CRM record cleanup
Measures
Records enriched
Missing-field rate
Targeting match rate
Duplicate records resolved
Connects to
Public property dataCRM recordsPMS owner recordsMarket data
Business team
Find incomplete owner records
Recommend segments
Clean campaign lists
Score owner-fit signals
Pillar handoffs

The app has a home. The signal can move anywhere.

These apps belong to Growth, but their measures, source-system context and risks do not stay trapped inside one pillar. The platform handles the handoff.

01

Source systems

PMS, QuickBooks, ad platforms, IoT devices and team tools stay connected as the systems of record.

02

Home pillar

Growth is the primary business area for this work.

03

Measures

Each app produces measures that show whether the business is on track or drifting.

04

Handoffs

Signals move to the team, owner or workflow that needs attention next.

AI-powered business team

A team to help run your business.

Start with the apps your business needs most, then expand as the operating picture grows.

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