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Growth apps

Apps for growing owners, demand and revenue.

Growth apps run owner acquisition, marketing, listing performance and revenue management natively in VR Goals, using Guesty as the reservation source of truth, so your team knows what creates demand, what converts and what needs attention next.

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Growth apps
GR
A team to help run your business.

CRM, marketing, revenue and visibility working from the same picture.

01
CRM
02
Revenue
03
Marketing
04
Listing Visibility
05
Data Enrichment
What it helps run

The apps do work. Platform keeps them aligned.

01

Owner pipeline

Track leads, proposals, contracts, cadences and owner follow-up without losing context.

02

Revenue visibility

Pacing, occupancy, rate health and forecast gaps against goal, from Guesty reservations and native goals.

03

Demand signals

Connect paid, organic, direct mail, email and listing visibility to market-level performance.

Apps

What growth includes.

Each app can stand on its own, but the value compounds when its measures and handoffs connect to the rest of the business.

App

CRM

Owner-acquisition workflow from first signal to signed agreement, with contacts, properties, communication history and proposal status in one place.

Problem solved

Owner leads go cold because calls, follow-ups, property details and proposal status live in different places.

What it does
Lead and contact tracking
Proposal and contract movement
Cadences and follow-up ownership
Owner and property record context
Measures
Qualified owner leads
Proposal close rate
Average days to signed agreement
Follow-up overdue count
Connects to
PMS owner recordsNative CRM recordsOwner pipeline
App

Revenue

Pacing, forecast and performance signals against business goals by market, unit type, booking window and source. Reservation data comes from Guesty.

Problem solved

Revenue reviews happen after the month is already slipping, and teams cannot see which market, booking window or listing is causing the gap.

What it does
Pacing versus goal
Occupancy and rate-health analytics
Revenue data dashboards
Market and portfolio comparisons
Measures
Booking pace versus goal
Occupancy
ADR and RevPAR
Gap to monthly revenue target
Connects to
PMS reservationsChannel calendarsRate and occupancy dataCompany goals
App

Marketing

Campaign execution and measurement across the channels that create owner and guest demand, including paid, organic, email and offline campaigns.

Problem solved

Ad spend, GBP activity, social content, email and direct mail are hard to connect back to owner pipeline, guest demand and revenue.

What it does
Google Ads and Meta ads
Google Business Profile and organic social
Direct mail programs
Email campaigns
Measures
ROAS
Cost per owner lead
GBP post cadence
Campaign-influenced bookings
Connects to
Google AdsGoogle Business ProfileEmail and direct-mail listsCampaign records
App

Listing Visibility

Performance measurement for listings that need to stay visible, bookable and healthy across the channels that drive demand.

Problem solved

A listing can stop ranking, stop converting or disappear from a channel before anyone knows revenue is at risk.

What it does
OTA rank monitoring
Listing uptime detection
Listing health checks
Visibility and performance alerts
Measures
Listing uptime
Rank movement
Visibility alerts
Bookability issues
Connects to
PMS listing recordsOTA-sourced listing facts via Guesty
Coming soon

Data Enrichment

Cleaner owner, property and market data for better segmentation, outreach, reporting and targeting.

Problem solved

Growth teams cannot target the right owners when CRM records are incomplete, duplicated or missing useful market context.

What it does
Owner record enrichment
Property context
Market signals
CRM record cleanup
Measures
Records enriched
Missing-field rate
Targeting match rate
Duplicate records resolved
Connects to
Public property dataCRM recordsPMS owner recordsMarket data
Pillar handoffs

The app has a home. The signal can move anywhere.

These apps belong to Growth, but their measures, source-system context and risks do not stay trapped inside one pillar. The platform handles the handoff.

01

Source systems

The PMS stays the reservation source of truth. Accounting, operations and CRM run natively in VR Goals.

02

Home pillar

Growth is the primary business area for this work.

03

Measures

Each app produces measures that show whether the business is on track or drifting.

04

Handoffs

Signals move to the team, owner or workflow that needs attention next.