# Vacation-rental KPI dictionary

Canonical: https://vr-goals.com/kpi-dictionary

Author: Steven Brown, CEO & Founder. Published 27 August 2026. Reviewed 27 August 2026. Reviewer not assigned.

Seven vacation-rental KPI formulas from operator sessions. Targets are session-derived where they exist; they are not SLAs. Inspection and turnover live in native operations — not a Breezeway connection. Checkout timestamps come from the live PMS (Guesty today).

Framing from multiple customer calls, not attributed to one operator: too many tools that do not talk to each other; no single view of what is actually happening; decisions without real data.

## Inspection Pass Rate

Formula: (properties passing cleanliness inspection / total inspected) × 100
Target: ≥95%

Share of inspected properties that pass the cleanliness standard in the period. The inspection record is an operations record — turns and inspections run natively in VR Goals. This is not a Breezeway connection.

## Turnover On-Time Rate

Formula: (cleans completed before check-in / total cleans scheduled) × 100
Target: ≥98%

Cleans completed and cleans scheduled are native operations records. Check-in and checkout timestamps come from the live PMS connection (Guesty today). This is not a Breezeway connection.

## Owner Retention Rate

Formula: ((properties end of period − new properties added) / properties start of period) × 100
Cadence: quarterly

Share of the starting property book still in the portfolio at period end, after backing out new adds.

## Net Revenue per Property

Formula: gross booking revenue − OTA commission − cleaning cost − maintenance cost − management fee

Cleaning must be COGS, not a buried cost center. There is no live QuickBooks connection; accounting runs in VR Goals after onboarding import.

## Damage Dispute Recovery Rate

Formula: (disputes resolved with payout / total disputes filed) × 100

Native guest-services records. No published target.

## SDR Call-to-Booking Rate

Formula: (owner consultations booked / total dials) × 100
Benchmark: 3–5 bookings per 60–80 dials/day

Dials and consultations booked are native CRM and phone records. This is not a HubSpot, Zoom Phone, or WhatConverts connection.

## Payroll Classification Accuracy

Formula: (workers correctly classified / total workers) × 100

Classification is a People-module record (W2 vs 1099). No published numeric target.

## Limits

- These seven formulas came from operator sessions, not from a published industry standards body.
- Targets are session-derived benchmarks, not SLAs VR Goals guarantees.
- Not every signed customer is reporting all seven today.
- VR Goals does not connect to Breezeway to calculate inspection or turnover.
- Do not cite invented before/after percentages. Customer stories on this site do not publish result percentages.

## Related

- Customer stories: https://vr-goals.com/customer-stories
- Request access: https://vr-goals.com/#access