# Customer story: L.T., Tampa

Canonical: https://vr-goals.com/customer-stories/tampa

Status: Signed, actively using.

A Grand Welcome network operator. This page uses initials and a market descriptor. It does not name the operator or the legal entity.

CRM live. Phone on the same picture.

A Tampa operator is running owner CRM and phone in VR Goals, with SDR outbound finally logged against the same leads.

Signed and actively using. No published before/after percentages on this page.

## Before VR Goals

- There was no CRM. Owner leads were managed manually.
- The phone system was not connected to lead tracking.
- An SDR was doing cold outbound with no system to log calls or outcomes.

Tools previously used: manual owner-lead tracking; a phone system disconnected from leads; unlogged SDR outbound.

## With VR Goals

- CRM live with 13 users onboarded.
- Phone system provisioned.
- Inbound leads flowing directly into the CRM.
- SDR training underway.
- Building a cold-outbound pipeline to property owners.

## Situation, in our words

Our summary of what the operator was dealing with, drawn from a sales-call recap. Not a verbatim quote, and not customer-approved wording.

The first cutover was making VR Goals CRM the system of entry, with a data-integration transition still underway. Before that, owner leads were managed manually, the phone system did not connect to lead tracking, and SDR outbound had no log for calls or outcomes.

## Related

- Growth: https://vr-goals.com/apps/growth
- People: https://vr-goals.com/apps/people
- All stories: https://vr-goals.com/customer-stories